Homeboyz Interactive (HBI) was a faith-based recruitment, training and job placement non-profit business in Milwaukee, Wisconsin, United States, founded by a Jesuit brother in 1996 to transform gang members into productive workers. == History == James Holub, a former Jesuit brother affiliated with Wheeling Jesuit University, asked gang members in the Southside of Milwaukee, WI how they could be helped, to break the cycle of poverty and violence. The youth suggested that they be trained for work they found exciting. To attract interest, the training must lead to jobs that paid at least a living wage, and computer skills seemed the most attractive. The non-profit Homeboyz Interactive was established to prepare professionals in web design, application development, and PC/network support. This non-profit outfit spawned the for-profit web design firm HBI Consulting, which provided trainees with work experience. It turned out more than 20 teachers yearly for computer and computer network programs for high schools and other clients, as well as for computer service providers. Some graduates of the program continued their education, some founded their own business, and others continued working at HBI. The Economist described this effort as "turning thugs into programmers" on Milwaukee's South Side, which has proportionally twice as many murders as New York. Holub had "buried his 28th gang member" before he implemented the Homeboyz plan, with the understanding that "nothing stops a bullet like a job." The programs would pass through about 80 prospects a year who successfully completed training and provide them with a job while studying for their high school equivalency test, before they were asked to decide in which direction to go. Most accepted a job or went on to community college but about 25 entered the Homeboyz training for computer programmers. Of first 150 graduates of this program none lost their job; their average pay after two years was US$63,000. Some preferred to return to full-time work at HBI. By 2002, a total of 142 people had graduated from HBI training and moved into full-time IT careers. The training curriculum as of 2000 included JavaScript and Photoshop, among other web-development tools. In 2000, HBI received a 14% ownership stake in reEmploy.com, a payrolling company, in exchange for the development of an electronic time sheet created by the organization. As of 2001, HBI Consulting, the for profit web design firm, had 72 clients. Among those clients were GE Medical, Toyota Forklift, Northwestern Mutual Life, Verizon Wireless, BP; and Marquette University. Companies that graduates of HBI's training programs secured positions have included Northwestern Mutual and Manpower Inc., United Community Center in Milwaukee and EKI Consulting. A pair of graduates also started their own company in 2002, Innovative Source, a web design firm, which itself has had clients such as the University of Wisconsin-Milwaukee and the Milwaukee Women's Center. This was a common path forward, graduates starting their own consulting firms. In 2004, HBI received a grant for General Support from the Vine and Branches Foundation in the amount of US$120,000. The product Project Foundry found its start in the difficulty of managing project-based learning across dozens of students with widely varying levels of skill, a problem encountered by Shane Krukowski, who developed the software while teaching at HBI. Krukowski subsequently an eponymous company to commercialize the software through a subscription-based business model. Some came to Homeboyz through the criminal courts or Department of Corrections. A Jesuit Volunteer (JV) was assigned to work with the program, and to add a spiritual dimension through regular reflection together. Gradually the market began prioritizing graphic design and flash images more than site construction. After 2006 Homeboyz HBI morphed into several spinoffs and ceased to exist as a separate entity.
Unspent transaction output
In cryptocurrencies, an unspent transaction output (UTXO, often capitalized as UTxO) is a distinctive element in a subset of digital currency models. A UTXO represents a certain amount of cryptocurrency that has been authorized by a sender and is available to be spent by a recipient. The utilization of UTXOs in transaction processes is a key feature of many cryptocurrencies, but it primarily characterizes those implementing the UTXO model. UTXOs employ public key cryptography to ascertain and transfer ownership. More specifically, the recipient's public key is formatted into the UTXO, thereby limiting the capability to spend the UTXO to the account that can demonstrate ownership of the corresponding private key. A valid digital signature associated with the public key must be included for the UTXO to be spent. In the UTXO model, each unit of currency is treated as a discrete object. The history of a UTXO is documented only within the blocks where it is transferred. To ascertain the total balance of an account, one must scan each block to find the latest UTXOs linked to that account. While all nodes within a blockchain network must consent to the block history, the blocks relevant to an account's balance are unique to that account. UTXOs constitute a chain of ownership depicted as a series of digital signatures dating back to the coin's inception, regardless of whether the coin was minted via mining, staking, or another procedure determined by the cryptocurrency protocol. The UTXO model was invented for Bitcoin. Cardano uses an extended version of the UTXO model known as EUTXO. == Origins == The conceptual framework of the UTXO model can be traced back to Hal Finney's Reusable Proofs of Work proposal, which itself was based on Adam Back's 1997 Hashcash proposal. Bitcoin, released in 2009, was the first widespread implementation of the UTXO model in practice. == UTXO model vs. account Model == Cryptocurrencies that utilize the UTXO model function differently compared to those using the account model. In the UTXO model, individual units of cryptocurrency, termed as unspent transaction outputs (UTXOs), are transferred between users, analogous to the exchange of physical cash. This model impacts how transactions and ownership are recorded and verified within the blockchain network. The account model preserves a record of each account and its corresponding balance for every block added to the network. This setup enables quicker balance verification without the need to scan historical blocks, but it increases the raw size of each block (though data compression techniques can be utilized to alleviate this). However, both models necessitate the inspection of past blocks to fully authenticate the origin of coins. In the UTXO model, each object is immutable - units of coins cannot be 'edited' in the same way an account balance is modified when a transaction occurs. Rather, the balance is computed from the transaction history dating back to when the coins were first minted. This simplicity enhances security, as a UTXO either exists in its anticipated form or it does not. In contrast, the account model requires meticulous verification of the account's status during transactions, which can lead to oversights if not conducted correctly. In valid blockchain transactions, only unspent outputs (UTXOs) are permissible for funding subsequent transactions. This requirement is critical to prevent double-spending and fraud. Accordingly, inputs in a transaction are removed from the UTXO set, while outputs create new UTXOs that are added to the set. The holders of private keys, such as those with cryptocurrency wallets, can utilize these UTXOs for future transactions.
Data analysis
Data analysis is the process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science, and social science domains. In today's business world, data analysis plays an important role in making decisions more scientific and helping businesses operate more effectively. It is widely used in fields such as business analytics, healthcare, and artificial intelligence to extract meaningful insights from data. Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. In statistical applications, data analysis can be divided into descriptive statistics, exploratory data analysis (EDA), and confirmatory data analysis (CDA). EDA focuses on discovering new features in the data, while CDA focuses on confirming or falsifying existing hypotheses. Predictive analytics focuses on the application of statistical models for predictive forecasting or classification, while text analytics applies statistical, linguistic, and structural techniques to extract and classify information from textual sources, a variety of unstructured data. All of the above are varieties of data analysis. == Data analysis process == Data analysis is a process for obtaining raw data, and subsequently converting it into information useful for decision-making by users. Statistician John Tukey, defined data analysis in 1961, as:"Procedures for analyzing data, techniques for interpreting the results of such procedures, ways of planning the gathering of data to make its analysis easier, more precise or more accurate, and all the machinery and results of (mathematical) statistics which apply to analyzing data." There are several phases, and they are iterative, in that feedback from later phases may result in additional work in earlier phases. === Data requirements === The data is necessary as inputs to the analysis, which is specified based upon the requirements of those directing the analytics (or customers, who will use the finished product of the analysis). The general type of entity upon which the data will be collected is referred to as an experimental unit (e.g., a person or population of people). Specific variables regarding a population (e.g., age and income) may be specified and obtained. Data may be numerical or categorical (i.e., a text label for numbers). === Data collection === Data may be collected from a variety of sources. A list of data sources are available for study & research. The requirements may be communicated by analysts to custodians of the data; such as, Information Technology personnel within an organization. Data collection or data gathering is the process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes. The data may also be collected from sensors in the environment, including traffic cameras, satellites, recording devices, etc. It may also be obtained through interviews, downloads from online sources, or reading documentation. === Data processing === Data integration is a precursor to data analysis: Data, when initially obtained, must be processed or organized for analysis. For instance, this may involve placing data into rows and columns in a table format (known as structured data) for further analysis, often through the use of spreadsheet (e.g. Excel) or statistical software. === Data cleaning === Once processed and organized, the data may be incomplete, contain duplicates, or contain errors. The need for data cleaning will arise from problems in the way that the data is entered and stored. Data cleaning is the process of preventing and correcting these errors. Common tasks include record matching, identifying inaccuracy of data, overall quality of existing data, deduplication, and column segmentation. Such data problems can also be identified through a variety of analytical techniques. For example; with financial information, the totals for particular variables may be compared against separately published numbers that are believed to be reliable. Unusual amounts, above or below predetermined thresholds, may also be reviewed. There are several types of data cleaning that are dependent upon the type of data in the set; this could be phone numbers, email addresses, employers, or other values. Quantitative data methods for outlier detection can be used to get rid of data that appears to have a higher likelihood of being input incorrectly. Text data spell checkers can be used to lessen the amount of mistyped words. However, it is harder to tell if the words are contextually (i.e., semantically and idiomatically) correct. === Exploratory data analysis === Once the datasets are cleaned, they can then begin to be analyzed using exploratory data analysis. The process of data exploration may result in additional data cleaning or additional requests for data; thus, the initialization of the iterative phases mentioned above. Descriptive statistics, such as the average, median, and standard deviation, are often used to broadly characterize the data. Data visualization is also used, in which the analyst is able to examine the data in a graphical format in order to obtain additional insights about messages within the data. === Modeling and algorithms === Mathematical formulas or mathematical models (supported by algorithms) may be applied to the data in order to identify relationships among the variables; for example, checking for correlation and by determining whether or not there is the presence of causality. In general terms, models may be developed to evaluate a specific variable based on other variable(s) contained within the dataset, with some residual error depending on the implemented model's accuracy (e.g., Data = Model + Error). Inferential statistics utilizes techniques that measure the relationships between particular variables. For example, regression analysis may be used to model whether a change in advertising (independent variable X), provides an explanation for the variation in sales (dependent variable Y), i.e. is Y a function of X? This can be described as (Y = aX + b + error), where the model is designed such that (a) and (b) minimize the error when the model predicts Y for a given range of values of X. === Data product === A data product is a computer application that takes data inputs and generates outputs, feeding them back into the environment. It may be based on a model or algorithm. For instance, an application that analyzes data about customer purchase history, and uses the results to recommend other purchases the customer might enjoy. === Communication === Once data is analyzed, it may be presented in many formats to the users of the analysis to support their requirements. The users may have feedback, which results in additional analysis. When determining how to communicate the results, the analyst may consider implementing a variety of data visualization techniques to help communicate the message more clearly and efficiently to the audience. Data visualization uses information displays (graphics such as, tables and charts) to help communicate key messages contained in the data. Tables are a valuable tool by enabling the ability of a user to query and focus on specific numbers; while charts (e.g., bar charts or line charts), may help explain the quantitative messages contained in the data. == Quantitative messages == Stephen Few described eight types of quantitative messages that users may attempt to communicate from a set of data, including the associated graphs. Time-series: A single variable is captured over a period of time, such as the unemployment rate over a 10-year period. A line chart may be used to demonstrate the trend. Ranking: Categorical subdivisions are ranked in ascending or descending order, such as a ranking of sales performance (the measure) by salespersons (the category, with each salesperson a categorical subdivision) during a single period. A bar chart may be used to show the comparison across the salespersons. Part-to-whole: Categorical subdivisions are measured as a ratio to the whole (i.e., a percentage out of 100%). A pie chart or bar chart can show the comparison of ratios, such as the market share represented by competitors in a market. Deviation: Categorical subdivisions are compared against a reference, such as a comparison of actual vs. budget expenses for several departments of a business for a given time period. A bar chart can show the comparison of the actual versus the reference amount. Frequency distribution:
Data security
Data security or data protection is the process of securing digital information to protect it from online threats. Data security or protection means protecting digital data, such as those in a database, from destructive forces and from the unwanted actions of unauthorized users, such as a cyberattack or a data breach. Data security protects computer hardware, software, storage devices, and the data of user devices. Data security also protects the data of organizations, companies and administrative controls. Data security guarantees the protection of individual data, such as identity documents and bank data, and protects against unauthorized access, theft and loss of individual data. Data security also protects data breaches that occurs in companies and industries. Good security measures in industries reduce the probability of data breaches, and employees can rely on the company with their data and private information to be kept secured while companies can continue to maintain a stable reputation. The CIA Triad (Confidentiality, Integrity, and Availability) is what is used to practice what an information security is required to follow. Confidentiality, protects information from being accessed by unauthorized persons. Integrity, makes sure data is trustworthy; and Availability, meaning that data can be accessed by approved users when it is needed; are three goals for data security. Non-repudiation in data security definition, is a device/service that shows where the data originated from and the proof of integrity. == Technologies == === Disk encryption === Disk encryption refers to encryption technology that encrypts data on a hard disk drive. It takes data from a storage device and coverts it into an unreadable format. Disk encryption typically takes form in either software (see disk encryption software) or hardware (see disk encryption hardware) which can be used together. Disk encryption is often referred to as on-the-fly encryption (OTFE) or transparent encryption. Full disk encryption encrypts each individual sector of a disk volume. Files and user data are encrypted to hinder unauthorized users from accessing without a decryption key. A diversifier permits a plaintext of a specific disk sector to be encrypted into different ciphertexts, which does not require additional storage, such as an initialization vector (IV) or message authentication code (MAC). === Software versus hardware-based mechanisms for protecting data === Software-based security solutions encrypt the data to protect it from theft. However, a malicious program or a hacker could corrupt the data to make it unrecoverable, making the system unusable. Hardware-based security solutions prevent read and write access to data, which provides very strong protection against tampering and unauthorized access. Hardware-based security or assisted computer security offers an alternative to software-only computer security. Security tokens such as those using PKCS#11 or a mobile phone may be more secure due to the physical access required in order to be compromised. Access is enabled only when the token is connected and the correct PIN is entered (see two-factor authentication). However, dongles can be used by anyone who can gain physical access to it. Newer technologies in hardware-based security solve this problem by offering full proof of security for data. Working off hardware-based security: A hardware device allows a user to log in, log out and set different levels through manual actions. Many devices use biometric technology to prevent malicious users from logging in, logging out, and changing privilege levels. The current state of a user of the device is read by controllers in peripheral devices such as hard disks. Illegal access by a malicious user or a malicious program is interrupted based on the current state of a user by hard disk and DVD controllers making illegal access to data impossible. Hardware-based access control is more secure than the protection provided by the operating systems as operating systems are vulnerable to malicious attacks by viruses and hackers. The data on hard disks can be corrupted after malicious access is obtained. With hardware-based protection, the software cannot manipulate the user privilege levels. A hacker or a malicious program cannot gain access to secure data protected by hardware or perform unauthorized privileged operations. This assumption is broken only if the hardware itself is malicious or contains a backdoor. The hardware protects the operating system image and file system privileges from being tampered with. Therefore, a completely secure system can be created using a combination of hardware-based security and secure system administration policies. === Backups === Backup is the process of reproducing copies of essential data and storing in a separate, secured place. It is used to ensure data that is lost can be recovered from another source. Backups contains a minimum of one copy of the data that requires preservation. It is considered essential to keep a backup of any data in most industries and the process is recommended for any files of importance to a user. There are 3 types of backups; full backups, incremental backups, and differential backups. Full backups secure all data from a production system, such as a server, database, or other connected data source. It is impossible to lose all data in a full backup if a breach or corruption were to occur. Full backups require a significantly large amount of time to back up and may be time-consuming taking hours to days to complete. Incremental backups only secures changed data since last backup. While all backups are done in full backups, incremental backups only save data that is recently or frequently changed. Incremental backups require lower storage costs making it a prominent solution for growing datasets. === Data Privacy === Data privacy (or information privacy) is the right for individual's data to be secured to obstruct the use of unauthorized access. It gives individuals control over their data and how it can be shared to third parties. The U.S Privacy Protection Law (see Privacy laws of the United States) requires organizations to inform individuals of how their data is collected and when a data breach occurs. By implementing an encryption, it ensures that private data is unreadable to cybercriminals. === Data masking === Data masking of structured data is the process of obscuring (masking) specific data within a database table or cell to ensure that data security is maintained and sensitive information is not exposed to unauthorized personnel. This may include masking the data from users (for example so banking customer representatives can only see the last four digits of a customer's national identity number), developers (who need real production data to test new software releases but should not be able to see sensitive financial data), outsourcing vendors, etc. Data masking is a form of encryption, as it obscures data by modifying particular letters and numbers to keep data concealed and protected from potential hackers. The individual that has access to the code that decrypts the replaced characters are the only ones that can uncover the data. === Data erasure === Data erasure (or data deletion, data destruction) is a method of software-based overwriting that permanently clears all electronic data residing on a hard drive or other digital media to ensure that no sensitive data is lost when an asset is retired or reused. Article 17: Right to be Forgotten states that users have the right to permanently remove all of their private information from their old devices/services to give people more control over their data. Users are able to switch between devices efficiently. == Threats == === Malware === Malware (or malicious software) is designed to destroy, corrupt or gain unauthorized access to a computer for the purpose of stealing, or destroying data. Hackers who use malware typically utilize many types of malware, which includes computer virus, computer worms, ransomware, spyware and Trojan horse to create a vast system of disruption and cause easy data theft. One of the victims of the vast system of disruption includes healthcare workers, who are targeted by compromised systems by infections and then having their data attacked. === Phishing === Phishing is a type of scam that allows hackers to hoax people using psychological and social engineering (using human emotions such as their trust and fear) tactics into giving personal data through emails and messages, and install computer viruses if the individual were to click on a malicious link unknowingly. Attackers are able to create websites that are very similar to original websites, which makes it difficult to detect a fake website, causing individuals to fall for giving in information. Phishing attackers use human emotion to exploit them, such as making them feel fear, urgency, sympathy with the message
Frame (networking)
A frame is a digital data transmission unit in computer networking and telecommunications. In packet switched systems, a frame is a simple container for a single network packet. In other telecommunications systems, a frame is a repeating structure supporting time-division multiplexing. A frame typically includes frame synchronization features consisting of a sequence of bits or symbols that indicate to the receiver the beginning and end of the payload data within the stream of symbols or bits it receives. If a receiver is connected to the system during frame transmission, it ignores the data until it detects a new frame synchronization sequence. == Packet switching == In the OSI model of computer networking, a frame is the protocol data unit at the data link layer. Frames are the result of the final layer of encapsulation before the data is transmitted over the physical layer. A frame is "the unit of transmission in a link layer protocol, and consists of a link layer header followed by a packet." Each frame is separated from the next by an interframe gap. A frame is a series of bits generally composed of frame synchronization bits, the packet payload, and a frame check sequence. Examples are Ethernet frames, Wi-Fi frames, 4G frames, Point-to-Point Protocol (PPP) frames, Fibre Channel frames, and V.42 modem frames. Often, frames of several different sizes are nested inside each other. For example, when using Point-to-Point Protocol (PPP) over asynchronous serial communication, the eight bits of each individual byte are framed by start and stop bits, the payload data bytes in a network packet are framed by the header and footer, and several packets can be framed with frame boundary octets. == Time-division multiplex == In telecommunications, specifically in time-division multiplex (TDM) and time-division multiple access (TDMA) variants, a frame is a cyclically repeated data block that consists of a fixed number of time slots, one for each logical TDM channel or TDMA transmitter. In this context, a frame is typically an entity at the physical layer. TDM application examples are SONET/SDH and the ISDN circuit-switched B-channel, while TDMA examples are Circuit Switched Data used in early cellular voice services. The frame is also an entity for time-division duplex, where the mobile terminal may transmit during some time slots and receive during others.
Time-inhomogeneous hidden Bernoulli model
Time-inhomogeneous hidden Bernoulli model (TI-HBM) is an alternative to hidden Markov model (HMM) for automatic speech recognition. Contrary to HMM, the state transition process in TI-HBM is not a Markov-dependent process, rather it is a generalized Bernoulli (an independent) process. This difference leads to elimination of dynamic programming at state-level in TI-HBM decoding process. Thus, the computational complexity of TI-HBM for probability evaluation and state estimation is O ( N L ) {\displaystyle O(NL)} (instead of O ( N 2 L ) {\displaystyle O(N^{2}L)} in the HMM case, where N {\displaystyle N} and L {\displaystyle L} are number of states and observation sequence length respectively). The TI-HBM is able to model acoustic-unit duration (e.g. phone/word duration) by using a built-in parameter named survival probability. The TI-HBM is simpler and faster than HMM in a phoneme recognition task, but its performance is comparable to HMM. For details, see [1] or [2].
Social media mining
Social media mining is the process of obtaining data from user-generated content on social media in order to extract actionable patterns, form conclusions about users, and act upon the information. Mining supports targeting advertising to users or academic research. The term is an analogy to the process of mining for minerals. Mining companies sift through raw ore to find the valuable minerals; likewise, social media mining sifts through social media data in order to discern patterns and trends about matters such as social media usage, online behaviour, content sharing, connections between individuals, buying behaviour. These patterns and trends are of interest to companies, governments and not-for-profit organizations, as such organizations can use the analyses for tasks such as design strategies, introduce programs, products, processes or services. Social media mining uses concepts from computer science, data mining, machine learning, and statistics. Mining is based on social network analysis, network science, sociology, ethnography, optimization and mathematics. It attempts to formally represent, measure and model patterns from social media data. In the 2010s, major corporations, governments and not-for-profit organizations began mining to learn about customers, clients and others. Platforms such as Google, Facebook (partnered with Datalogix and BlueKai) conduct mining to target users with advertising. Scientists and machine learning researchers extract insights and design product features. Users may not understand how platforms use their data. Users tend to click through Terms of Use agreements without reading them, leading to ethical questions about whether platforms adequately protect users' privacy. During the 2016 United States presidential election, Facebook allowed Cambridge Analytica, a political consulting firm linked to the Trump campaign, to analyze the data of an estimated 87 million Facebook users to profile voters, creating controversy when this was revealed. == Background == As defined by Kaplan and Haenlein, social media is the "group of internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." There are many categories of social media including, but not limited to, social networking (Facebook or LinkedIn), microblogging (Twitter), photo sharing (Flickr, Instagram, Photobucket, or Picasa), news aggregation (Google Reader, StumbleUpon, or Feedburner), video sharing (YouTube, MetaCafe), livecasting (Ustream or Twitch), virtual worlds (Kaneva), social gaming (World of Warcraft), social search (Google, Bing, or Ask.com), and instant messaging (Google Talk, Skype, or Yahoo! messenger). The first social media website was introduced by GeoCities in 1994. It enabled users to create their own homepages without having a sophisticated knowledge of HTML coding. The first social networking site, SixDegrees.com, was introduced in 1997. Since then, many other social media sites have been introduced, each providing service to millions of people. These individuals form a virtual world in which individuals (social atoms), entities (content, sites, etc.) and interactions (between individuals, between entities, between individuals and entities) coexist. Social norms and human behavior govern this virtual world. By understanding these social norms and models of human behavior and combining them with the observations and measurements of this virtual world, one can systematically analyze and mine social media. Social media mining is the process of representing, analyzing, and extracting meaningful patterns from data in social media, resulting from social interactions. It is an interdisciplinary field encompassing techniques from computer science, data mining, machine learning, social network analysis, network science, sociology, ethnography, statistics, optimization, and mathematics. Social media mining faces grand challenges such as the big data paradox, obtaining sufficient samples, the noise removal fallacy, and evaluation dilemma. Social media mining represents the virtual world of social media in a computable way, measures it, and designs models that can help us understand its interactions. In addition, social media mining provides necessary tools to mine this world for interesting patterns, analyze information diffusion, study influence and homophily, provide effective recommendations, and analyze novel social behavior in social media. == Uses == Social media mining is used across several industries including business development, social science research, health services, and educational purposes. Once the data received goes through social media analytics, it can then be applied to these various fields. Often, companies use the patterns of connectivity that pervade social networks, such as assortativity—the social similarity between users that are induced by influence, homophily, and reciprocity and transitivity. These forces are then measured via statistical analysis of the nodes and connections between these nodes. Social analytics also uses sentiment analysis, because social media users often relay positive or negative sentiment in their posts. This provides important social information about users' emotions on specific topics. These three patterns have several uses beyond pure analysis. For example, influence can be used to determine the most influential user in a particular network. Companies would be interested in this information in order to decide who they may hire for influencer marketing. These influencers are determined by recognition, activity generation, and novelty—three requirements that can be measured through the data mined from these sites. Analysts also value measures of homophily: the tendency of two similar individuals to become friends. Users have begun to rely on information of other users' opinions in order to understand diverse subject matter. These analyses can also help create recommendations for individuals in a tailored capacity. By measuring influence and homophily, online and offline companies are able to suggest specific products for individuals consumers, and groups of consumers. Social media networks can use this information themselves to suggest to their users possible friends to add, pages to follow, and accounts to interact with. == Perception == Modern social media mining is a controversial practice that has led to exponential gains in user growth for tech giants such as Facebook, Inc., Twitter, and Google. Companies such as these, considered "Big Tech" are companies that build algorithms that take advantage of user input to understand their preferences, and keep them on the platform as much as possible. These inputs, that can be as simple as time spent on a given screen, provide the data being mined, and lead to companies profiting heavily from using that data to capitalize on extremely accurate predictions about user behavior. The growth of platforms accelerated rapidly once these strategies were put in place; Most of the largest platforms now average over 1 billion active users per month as of 2021. It has been claimed by a multitude of anti-algorithm personalities, like Tristan Harris or Chamath Palihapitiya, that certain companies (specifically Facebook) valued growth above all else, and ignored potential negative impacts from these growth engineering tactics. At the same time, users have now created their own data arbitrages with the help of their own data, through content monetization and becoming influencers. Users typically have access to a varied set of analytics specific to people that interact with them on social media, and can use these as building blocks for their own targeting and growth strategies through ads and posts that cater to their audiences. Influencers also commonly promote products and services for established brands, creating one of the largest digital industries: Influencer marketing. Instagram, Facebook, Twitter, YouTube, Google, and others have long given access to platform analytics, and allowed third parties to access that information as well, at times unbeknownst to even the user whose data is being viewed/bought. == Research == === Research areas === Social media event detection – Social networks enable users to freely communicate with each other and share their recent news, ongoing activities or views about different topics. As a result, they can be seen as a potentially viable source of information to understand the current emerging topics/events. Public health monitoring and surveillance - Using large-scale analysis of social media to study large cohorts of patients and the general public, e.g. to obtain early warning signals of drug-drug interactions and adverse drug reactions, or understand human reproduction and sexual interest. Community structure (Community Detection/Evolution/Evaluation) – Identifying communities on social networks, how t